OURS IS A WIDE, WILD WORLD
We like to ask questions. How can this be better? Where next? What's genuinely possible, and what do our clients really want? Put another way, we love questions - and we love innovators.
ABOUT US
WHAT WE'RE ABOUT
And we're on a mission to create remarkable experiences that thoughtfully connect our clients to China and inspire them to explore it with curiosity, humility and a sense of wonder.
CN Kite Travel WAS FOUNDED BY PASSIONATE LOCAL INSIDERS. A team who wanted to sweep aside the prevailing current of rigid package trips and same-same China vacations.
Since then, we've become premier curators of bespoke, untamed journeys with an incomparable attention to seamless detail. For us, the most important thing has always been the absolute freedom you feel while exploring.
THESE THREE THINGS KEEP US ON COURSE - WHATEVER WE DO,
AND WHEREVER IN THE WORLD WE FIND OURSELVES
We like to ask questions. How can this be better? Where next? What's genuinely possible, and what do our clients really want? Put another way, we love questions - and we love innovators.
Good things come to those who think. And, in our world, to think is to care. Not only for our clients, but for each other - and the planet that we share.
We don't get carried away. We don't get caught up in the hype. We're calmly confident in what we do; graceful under pressure, proud but never arrogant about our achievements.
We reject superficial, check-the-box tourism that favors crowds over connection. Our mission is to unlock the real China by going deeper, slowing down, staying curious, and forging genuine connections with people and place.
This could mean joining a vibrant Tibetan wedding, learning Thangka painting from a master, or walking with pilgrims around sacred Mount Kailash. You might knead dough for traditional snacks with a village family, or explore hidden culinary gems on a local food tour.
This is the only kind of travel we offer: immersive, authentic, unforgettable .
We are travelers serving travelers. With firsthand experience guiding over 60,000 clients, our team possesses an unmatched understanding of cross-cultural travel. Most of us have lived and studied abroad, and all of us share a deep passion for China's culture. We are uniquely positioned to be your hosts, guides, and problem-solvers on the ground. Your journey will be shaped by four key expert roles:
Your key to the hidden gems and authentic culture that guidebooks miss.
Your personal storytellers, turning every sight into a rich, unforgettable experience.
Your advocate for a flawless trip, handling every detail so you can focus on the moment.
Architects of our Travel Like a Local promise.
A custom travel expert certified by the multinational Tourism Administration
Take travel as a lifelong belief, customized service for more than 1000 tourists
Certified tour guide
Adventurous, curious, thrill-seeking, culture-chasing global explorer.
Loves diving, skiing, hiking, self-driving tours and cooking.
Italian Travel Blogger and Photographer sharing journeys and the digital nomad lifestyle.
Drawing on 15+ years of experience, with life-changing years spent living in Taiwan and Yunnan.
Inspiring others to break free from routine and explore alternative ways of living.
A local from Guangzhou, loves food, ancient architecture, and natural sites.
Enjoys exploring cities solo and planning in-depth itineraries.
Studied for seven years at a music conservatory.
We encourage talented individuals who are passionate about travel to send us a CV explaining how you might contribute to Imperial Tours. We are currently seeking qualified candidates for the following positions.
Apart from managing the tour and guaranteeing its overall quality, the China Host sets the pace and atmosphere of a tour. He or she is always watching for ways to customize and improve a tour while ensuring guests receive the highest standard in luxury travel. A China Host essentially acts as a bridge for cross-culture communication, helping guests negotiate China's often unfamiliar and sometimes confounding environment. The ideal candidate for this role should be over 26 years of age, have been resident in China for several years, be a native speaker of English, speak fluent Mandarin and have past service industry experience. Additional languages are a plus. To apply for this position please send an email to cnkitetravel@gmail.com.
Guides are vital not just to teach guests about China's past history and culture, but also to share information about China's present circumstances and future development. Guests visiting China are liable to be as interested in, for example, the provision of childcare centers as they might be in the manufacture of the Terracotta Warriors. A tour guide's role is not to recite a litany of pre-learned information. Rather, a guide needs to take a leadership role in informing and teaching guests about China's past, present and future. Imperial Tours has not taken a single guest that has not been impressed by China's historic traditions and achievements as well as by its current development. If you are sure you can deepen this experience of your homeland, then please email us to tell us why. Please email cnkitetravel@gmail.com.
Traveler Reviews
Every itinerary is built for real moments: better pacing, deeper local connection, and the confidence of being supported on the ground from arrival to return.
Real traveler feedback focused on pacing, support, and how personal the journey felt.
We covered big highlights and hidden corners without ever feeling overloaded. Every day had the right rhythm, and our guide adapted naturally to our pace.
The local experiences were the highlight: food, neighborhoods, and stories we would never have found alone. It felt personal from start to finish.
From airport pickup to last-day logistics, everything was smooth. When weather changed our plan, the team had a better option ready in minutes.
